Category: Effectiveness Science

Good decisions depend on more than finding an idea that sounds promising. They require evidence that an intervention produces its intended result, an understanding of the conditions that influence that result, and a practical way to apply what has been learned. The connection between effectiveness and science provides a structured approach to answering these questions in healthcare, education, business, and…

Subliminal messages are signals presented below the level of conscious awareness. They may be visual, such as a briefly displayed image or word, or auditory, such as a quiet phrase placed beneath music. The basic idea is that the brain can register some information without a person deliberately noticing it. Subliminal messaging has attracted attention in psychology, advertising, self-help, and…